Pick seventh generation stores intensify replacement Pick seventh generation stores intensify replacement

CEO Xu Zhihua said recently.Replacement is the company store image.The pilot has already begun in some areas completely redesigned seventh generation stores.Expected by the end of 2013.The country will have nearly a thousand stores to complete change of face. It is understood that.Pick seventh generation store design more international.Requirements the storefront area must reach more than 100 square meters.And merchandise display to adhere to the core of the positioning of the basketball.Show product specialization and serialization.The overall effect is more visual impact.Give consumers a better shopping experience. A matter of fact.Early as last year, we have begun to respond to market changes.By optimization of channels.Enhance the efficiency and increased design R & D investment, and other measures of a single store.Enhance the speed and flexibility of the end of the reaction.In response to the industry exhaustion phase in the next two to three years, and strive to lead the recovery.Xu Zhihua said in an interview. Earlier reports said.Pick of the number of retail outlets in the first three quarters of this year fell.Closed stores one thousand or so.This.Xu Zhihua said.The closure of the store in the media seems very sensitive.But from the perspective of the industry.The closure of the store is essentially a process of survival of the fittest. Xu Zhihua said.Currently the store.Whether storefront business area.Or the image of the door first.Pick internationalization are unable to meet the demand.Therefore,Some stores naturally be eliminated in the process of upgrading. Investment Advisor in light industry researcher Zhu Qing Hua.Pick stores reform is wise to follow the market.Now many store product display terminal lack of series style.Is derived from the pre-positioning is unclear.Then staking their claims era.Do not take into account the problems now.Zhu Qing Hua said.Furthermore.Not update the image of a lot of stores within a few months.Presented are discount information.There is no freshness.Causing consumers to look with a show of visual fatigue. Integrated shops Resource.Shut up shop, not the ultimate goal.Enhance the high-quality single-store profitability is the end result.Xu Zhihua said.Restructuring.Optimization of the channels is responsible for the dealer.Reduce the pressure.The dealers have more energy into the earnings potential stores.
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